The bleisure trend — blending business and leisure travel — is creating a lucrative new guest segment for holiday rental hosts. Here's how to capture it in 2025.
One of the most significant structural changes in travel behaviour to emerge from the pandemic era is the blending of business and leisure travel — now widely referred to as 'bleisure'. Where once work travel and leisure travel were almost entirely separate categories, flexible and remote working have created a large and growing segment of travellers who do both simultaneously.
For holiday rental hosts, this isn't a trend to observe from the sidelines. Bleisure travellers and remote workers represent one of the highest-value guest segments available in 2025: they stay longer than typical leisure guests, they book in mid-week slots that holiday lets often struggle to fill, and they tend to be reliable, responsible guests who treat properties well.
This guide covers the bleisure landscape in 2025, what remote workers actually need from a holiday rental, how to position your property to attract them, and how to price for extended working stays.
The numbers behind the bleisure trend are significant. As of 2025:
The economic impact on individual hosts is substantial. A remote worker staying for three or four weeks at a weekly rate typically generates 2–3x the revenue of a succession of weekend bookings, with a fraction of the operational overhead.
Understanding who bleisure travellers are helps you position your property and communication correctly.
Fulltime employed workers whose employer allows location flexibility. They typically work standard hours (9–5 or equivalent) but can do so from anywhere with good internet. They often extend a personal holiday by working remotely for a week before or after, or take a month-long 'workation' at a destination they've always wanted to experience more deeply.
Typical profile: 28–45, professional (tech, finance, marketing, consulting, creative sectors), mid-to-high income, UK or European.
Self-employed professionals who have inherently location-independent work. They may work from different bases throughout the year, choosing locations based on personal interest, lifestyle, or cost.
Typical profile: 25–50, wide range of professions, higher than average digital literacy and self-organisation skills.
The fully location-independent worker who moves continuously between bases, often spending 2–8 weeks in each location before moving on. This guest has very specific, well-articulated needs and is highly review-literate — they've stayed in many properties and they know exactly what they're looking for.
Typical profile: 24–40, often in tech/content/consulting/creative fields, values experience and community as well as workspace functionality.
A business traveller who attends a conference or meeting in (or near) your location and extends their stay by 2–5 days for personal exploration. This guest is often less price-sensitive because their base costs are on an expense account and the personal portion feels like a bargain.
The requirements of a bleisure traveller differ meaningfully from a typical leisure guest. Understanding these needs is essential for positioning your property accurately.
This cannot be overstated. Slow or unreliable WiFi is an immediate disqualifier for remote workers, and a single dropped video call at a critical moment can ruin an entire stay and generate a negative review.
The 2025 minimum bar for a remote-work-capable property:
Actions to take:
A breakfast bar stool in front of a laptop isn't a workspace — and remote workers who spend 6–8 hours per day working know the difference. What a remote worker needs:
Noise is the other major workspace concern. Urban properties near busy roads, properties shared with other guests (such as a main house plus annexe), and properties with thin walls can all be problematic for professional calls and focused work.
Be honest in your listing about the noise environment. If your property is quiet during working hours, say so specifically. If it's noisier in the evenings but calm during the day, that context is useful.
For stays of a week or more, kitchen quality becomes significantly more important than for short weekend breaks. Remote workers cooking for themselves regularly need:
For stays beyond 5–7 nights, a washing machine moves from 'nice to have' to 'essential'. For stays of 2+ weeks, a tumble dryer or good drying facilities become important. Be specific about what you have — 'washing machine available' leaves guests uncertain; 'washing machine and dryer in the property' is clear.
Pricing for extended stays requires a different approach than pricing for weekend breaks.
Offering a meaningful weekly discount (15–25%) and a monthly discount (30–40%) is standard practice for capturing extended stays. On a property charging £150/night, a 20% weekly discount (£840/week vs £1,050 at the nightly rate) is compelling to a remote worker while still delivering excellent weekly revenue to you — and dramatically reducing cleaning, changeover, and communication overhead.
Remote workers and bleisure travellers often check in on Sundays or Mondays and check out on Fridays — filling the mid-week calendar that holiday lets historically struggle with. If your current pricing doesn't differentiate between mid-week and weekend nights, extended-stay pricing should.
Remote workers are often flexible on exact dates and may enquire about properties with short notice. A last-minute pricing strategy that offers competitive rates for upcoming mid-week slots can capture this demand.
Specific language that resonates:
Guests who use your property as a working base for 2–4 weeks are building a temporary life in your space. Small thoughtful gestures make a meaningful difference:
LetPilot helps holiday home hosts manage extended stays, automate long-stay guest communication, and keep their calendars optimised across direct bookings and OTA channels — making it easier to attract and retain the high-value bleisure guest segment that's transforming the holiday rental market. Try LetPilot free at letpilot.co — no credit card required.